One connected workspace
Keep essential operational information together instead of relying on disconnected notebooks, spreadsheets and messaging threads.
TondeSoft · OpĂ©rations dâentreprise
đŁIndustry-focused business software
MarketingERP
End-to-end marketing management engineered for African commercial enterprises. Integrates multi-channel SMS/WhatsApp broadcasting, lead lifecycle tracking, budget ROI calculation, and pipeline conversion analytics in one unified dashboard.
Plan campaigns, manage leads, coordinate sales pipelines, schedule content, track customer engagement and measure marketing performance.
â Workflow-focusedâ Management visibilityâ Configurable deploymentâ 14 modules in the catalogue
Designed for
OpĂ©rations dâentreprise
Product focus
Connected operations
TondeSoft approach
Software that adapts to the way your business works.
A better way to manage
Turn enquiries into customers and see what your marketing really delivers
MarketingERP brings leads, follow-ups, quotations and campaigns together. Sales teams know who to call next, and managers see which channels and campaigns produce paying customers.
Ideal for: B2B commercial firms, FMCG brand agencies, retail distribution networks.
Clearer accountability
Give team members defined responsibilities and help managers review actions, approvals and outstanding work.
Better business visibility
Use structured records and reports to understand activity, identify exceptions and make more informed decisions.
Designed around your operation
Discuss your branches, approval steps, reports and local operating requirements during product configuration.
Designed around your industry
Solve the everyday coordination challenges
A useful management system should connect the work people do every day with the information owners and supervisors need to make decisions.
Where work gets disconnected
Leads, campaign calendars, quotations, sales follow-ups and campaign results can be spread across separate tools.
How the system helps coordinate it
Capture enquiries, assign sales owners, plan campaigns, schedule content, record interactions and move opportunities through a pipeline.
What decision-makers can review
Compare lead sources, conversion stages, campaign spend, follow-up activity and sales outcomes.
Problems we solve
Common headaches in enterprise operations, and how MarketingERP addresses them
Leads forgotten in chat threads
How it helps
Every enquiry is logged, assigned and followed up.
Campaigns with no measured result
How it helps
Spend and resulting leads or sales are linked.
Sales reps working without shared records
How it helps
A shared pipeline shows status and next steps.
Before and after
What changes when your team switches to MarketingERP
Without a system
With MarketingERP
â Contacts in personal phones
â Shared customer database
â Follow-ups depend on memory
â Reminders and task lists
â Reports built manually
â Pipeline and campaign dashboards
System capabilities
Explore the MarketingERP modules
A closer look at the functions that can support your day-to-day activities. The final module setup can be aligned to your organizationâs processes.
MODULE 01âł
WhatsApp & SMS Marketing Engine
Manage whatsapp & sms marketing engine with consistent records, clear ownership and information that can be reviewed by the right team members.
MODULE 02âł
Lead Attribution & Pipeline Tracking
Manage lead attribution & pipeline tracking with consistent records, clear ownership and information that can be reviewed by the right team members.
MODULE 03âł
Campaign Budget & ROI Analytics
Plan outreach activity, organize leads and measure engagement and follow-up progress.
MODULE 04âł
Client Relationship CRM Hub
Manage client relationship crm hub with consistent records, clear ownership and information that can be reviewed by the right team members.
MODULE 05âł
Automated Drip Follow-ups
Manage automated drip follow-ups with consistent records, clear ownership and information that can be reviewed by the right team members.
MODULE 06âł
User roles and access control
Manage user roles and access control with consistent records, clear ownership and information that can be reviewed by the right team members.
Module explorer
Everything inside MarketingERP
Search the 14 modules covered in the feature catalogue to find the exact function you need.
Executive Dashboard
A real-time command centre that consolidates sales, marketing, and customer-engagement metrics into a single view.
Business Discovery
A prospecting module that helps teams identify and profile potential business opportunities within target markets.
Business Search
A powerful search engine built into the platform for quickly locating businesses, contacts, leads, or records across the system.
Sales Intelligence
Delivers actionable insights on deals, pipelines, and customer behaviour.
Marketing Studio
A creative and campaign-management workspace for planning, designing, and launching marketing campaigns across multiple channels.
Omnichannel Inbox
Teams can respond to every customer from one screen, ensuring no message is missed and every conversation has full context.
Tasks & Reminders
A built-in productivity module that helps teams stay organised by assigning tasks, setting deadlines, and triggering reminders.
Automation Studio
A workflow-automation engine that lets businesses design rules and triggers to automate repetitive marketing and sales processes â such as leadâŠ
Integration Engine
Connects MarketerERP with third-party platforms, payment gateways, and business tools, allowing data to flow seamlessly between systems.
AI Brain Console
An AI-powered control centre that applies machine learning to customer data, generating smart recommendations, predictive insights, and contentâŠ
Analytics & Data Warehouse
A centralised repository that stores and organises business data for deep analysis and reporting.
App Marketplace
An extensible ecosystem where businesses can discover and install add-on applications and plugins that extend MarketerERP's core functionalityâŠ
Developer Platform
Provides APIs, SDKs, and developer tools for businesses that wish to build custom features, integrations, or extensions on top of MarketerERP, givingâŠ
Security & Compliance
Safeguards business and customer data with access controls, audit trails, and compliance features aligned to data-protection best practice.
No module matches that search. Ask us on WhatsApp; custom modules can be built.
Built with African operations in mind
Practical tools for the way business works here
Designed for organizations operating in Ghana and across Africa, where teams may need clear multi-branch oversight, Ghana cedi reporting, Mobile Money and cash collection visibility, SMS or WhatsApp communication, and practical workflows for local operations. Specific integrations and regulatory requirements are confirmed during solution scoping.
- âWhatsApp, calls and walk-ins can all be logged as lead sources
- âCampaign budgets and returns in cedis
- âSuitable for agencies, distributors and service businesses
Local payment realitiesCash, bank and Mobile Money workflows can be assessed for your setup.
Branch-level visibilityDiscuss location-based access, reporting and management controls.
TondeSoft · Ghana
Local understanding. Connected business systems.
A day with MarketingERP
See how a typical day flows
A lead comes in from WhatsApp, is assigned to a sales rep, followed up with a quotation, tagged to a campaign, and the marketing head reviews which channels brought the most converted customers.
Illustrative scenario. Actual workflows are configured with your team during implementation.
Who uses it
One system, the right view for every role
Role-based access helps each person see and do what their job requires.
Marketing Manager
Plans campaigns and measures results.
Sales Reps
Follow up leads and update pipeline stages.
Content / Social Team
Schedule and track content activity.
Management
Compare spend, leads and sales outcomes.
More capabilities
Built for the details of your industry
Lead Capture
Collect enquiries from web, phone, WhatsApp, events and referrals.
Sales Pipeline
Move deals through configurable stages with owners and due dates.
Campaign Planner
Plan budgets, channels and calendars.
Content Calendar
Schedule posts and track approvals.
Quotations & Follow-up
Create quotes and automated follow-up reminders.
Customer CRM
Keep customer profiles and interaction history together.
Reports & insight
Reports your management team can act on
- â Leads by source and campaign
- â Pipeline stage conversion
- â Campaign spend vs sales
- â Rep activity and follow-ups
- â Customer engagement history
- â Monthly marketing summary
Dashboard image is illustrative. Report content is agreed during implementation.
Your workflow, step by step
From first task to final report in 5 connected steps
- 1
Capture leads
Log leads from every channel.
- 2
Qualify
Assign owners and score interest.
- 3
Quote
Send proposals and follow up.
- 4
Close
Convert to customers and record sales.
- 5
Measure
Review campaigns and channels.
Is it right for you?
This fits ifâŠ
- âYou run a marketing, sales or service business
- âLeads arrive from many channels
- âYou want to measure campaign results
- âYou manage a sales team
What you will need
To get started
- âA PC or phone for each rep
- âList of current customers and leads
- âYour service or product list
Exact hardware and connectivity are confirmed during your consultation.
Your first win
What you can expect early
See every open lead and who owns it.
- â Guided setup with your team
- â Your data imported where possible
- â Staff training and ongoing support
Scope and timelines are agreed after consultation.
How it works
From daily transactions to management insight
A practical operating cycle helps your team capture work consistently and gives management a clearer view of what is happening across the organization.
1
Register
Capture the people, products, services, locations or jobs your operation needs to manage.
2
Process
Move each transaction through the appropriate operational steps with clear responsibility and status.
3
Monitor
Review activity, exceptions, balances and performance using consolidated operational views.
4
Improve
Use reports and historical records to identify bottlenecks, control costs and plan next actions.
Your operation
One clearer picture.
Organized records. Connected processes. Better oversight.
Made to fit your organization
Your business is unique. Your software should reflect that.
During consultation, TondeSoft can review your current processes, reporting needs, branches, staff roles and deployment preferences to define the right configuration for MarketingERP.
- â Review of your current operating workflow
- â Discussion of modules, user roles and approvals
- â Data migration and deployment planning, where required
- â Staff orientation, support and future enhancement planning
Discuss your requirements
Tell us how your organization works. We will help identify the most suitable modules and implementation approach.
Talk to a TondeSoft ConsultantVisibility & control
Make informed decisions with organized information
Review transaction history, outstanding tasks, operational activity and management summaries in a structured way. Reporting options can be agreed during implementation to reflect the indicators that matter to your team.
Deployment conversation
Start with the requirements that matter most
Whether you operate one location or multiple branches, discuss users, data, devices, integrations, hosting and support needs with our team before deployment.
Request product information âFrequently asked questions
Planning your MarketingERP implementation
A few practical answers to help your team take the next step.
Can we track leads from WhatsApp and calls?+
Lead sources can be recorded manually and, where supported, captured through integrations scoped for your setup.
Can we measure ROI per campaign?+
Campaign cost and resulting sales can be linked so returns can be reviewed.
Can several sales reps share one pipeline?+
Yes. Deals can be assigned and viewed by role.
Can we send bulk SMS or WhatsApp messages?+
Messaging can be enabled through supported providers during scoping.
Can we import existing contacts?+
Yes. Contacts can be imported from spreadsheets.
Can we set follow-up reminders?+
Reminders and tasks can be configured.
Can we track different campaigns?+
Campaigns can be created with budgets and linked leads.
Can the system support more than one branch or location?+
Multi-location requirements can be reviewed during configuration, including user access, location-level activity and consolidated management reporting.
Can the system be adapted to our existing workflow?+
Yes. TondeSoft can review your current process, required approvals, reports and user roles to define the appropriate implementation scope.
How do we get pricing and a demonstration?+
Contact the TondeSoft team with your organization type, number of users and key requirements. We can then arrange a product discussion and provide a suitable proposal.
Take the next step
Ready to explore MarketingERP?
Request a tailored walkthrough, discuss your business requirements and find out how TondeSoft can help streamline your operations.